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Vegan Haircare: The Top 10 Brands to Try in 2021

Vegan haircare can transform your locks in an animal-friendly way. Veganism has become a lifestyle, influencing every product we use, and it's here to stay. We’ve put together our top 10 vegan haircare brands, to make your search for gorgeous locks that little bit easier!
Vegan Haircare: The Top 10 Brands to Try in 2021

by KT Wallace

Vegan haircare can transform your locks in an animal-friendly way. Veganism is no longer just a dietary choice, rather it has become a lifestyle, influencing every product we use. Everyone wants gorgeous hair, and for those who are new to veganism, replacing their current favourite products can be daunting. We’ve put together our top 10 vegan haircare brands, to make your search for gorgeous locks that little bit easier!

What is Vegan Haircare?

Vegan haircare consists of hair products that do not have any ingredients derived from animals. These eco-friendly bathroom essentials are made to look after your hair, without harm to animals and reducing impact on the planet. In the majority of cases, vegan haircare is also cruelty-free, meaning the products are not tested on animals either. For those who follow a vegan lifestyle, or are conscious of their impact upon animals, vegan haircare and vegan skincare, and men's vegan skincare are fabulous options. 

The Top 11 Vegan Haircare Brands to Use in 2021

    1. Faith in Nature
    2. Lee Stafford
    3. Bleach London
    4. Curlsmith
    5. Noughty
    6. Umberto Giannini
    7. Ethique
    8. Pureology
    9. Love beauty and planet
    10. Aveda
    11. Cocunat

Faith in Nature

Faith in Nature was founded in 1974, with a vision that natural products could be affordable and ethical. Faith in Nature’s vegan haircare products were created when founder, Rivka Rose, was inspired to bring the natural lifestyle of California to the UK. The brand is natural, vegan, cruelty free, and ethical, stating that these ‘aren’t just buzzwords...They’re the basis of everything we do.’ Their first shampoo was concocted from seaweed gathered from the local beach! To this day the primary focus of Faith in Nature is to keep their vegan haircare products as natural as possible, using organic ingredients wherever possible. They even include water from the Lake District! 

vegan hair products made from natural sources

The natural ingredients used mean that no nasty chemicals are flushed down the plughole. This eco-friendly approach allows you to be kind to both the planet and your hair. The packaging of Faith in Nature’s vegan haircare range is 100% recycled and recyclable! However, if you’re looking to do even more to limit your consumption, you’ll adore their refills and shampoo bars - encouraging you towards a zero waste living life. Whether you’re after an indulgent hair mask, or a nourishing conditioner, with a range of essential oil scents, you’ll adore these vegan products!

Lee Stafford

Lee Stafford is instantly recognisable by its bright pink packaging. Launching in Boots in 2001, the founder who shares his name with the brand, is a celebrity hairstylist. Lee Stafford’s vegan haircare collection focuses on bringing salon quality to your home, and doing exactly what it says on the bottle. The majority of the brand’s products are free from animal derived ingredients and are vegan friendly. However, a few contain beeswax, silk protein, or lanolin so are classed as ‘vegetarian friendly’ instead. Every single product is cruelty-free, not being tested on animals - this means that they do not sell their range in countries that require animal testing. 

achieve gorgeous locks with vegan haircare

Indulge your locks in hair treatments, style with hair styling tools, and feel fresh with shampoos for every hair type.

Bleach London

Bleach London is now well known as a cult vegan haircare brand, however this cutting edge company began as salons. The salon, co-founded by Alex Brownsell and Sam Teasdale, focused on colouring hair rather than cutting. After the success of their salons, the duo launched a range of at-home vegan hair colouring products. Bleach London is approved by PETA’s Beauty without Bunnies programme. Using only recycled/recyclable packaging and removing single-use plastic bowls and brushes from their kits, Bleach aims to be as sustainable as possible. Even launching a toning shampoo bar in late 2020.

switch up your look with vegan hair colour and dye

Their vegan haircare products, which are designed to bring colour to your look, are split into 6 steps: bleach, tone, colour, maintain, care, and tools. With Bleach London you’ll be able to transform your look, whether you desire to be a beachy blonde, or want mermaid locks in blue or purple. The Bleach website features a range of hair how-to guides, so you can get your dream colour effortlessly as home.


Curlsmith is a vegan haircare brand that specialises in formulas for curly hair. With a range of products created from organic ingredients and kitchen cupboard staples you'll be left with gorgeous locks. Their ranges of vegan shampoos, conditioners, and hair styling products will help to enhance your curls whilst providing your hair with the hydration it needs.


Noughty are a vegan haircare company that was founded by 2 beauty industry experts in 2016. Rachel and Lorna wanted to bring the world of naturals to haircare in an open and understandable way. In fact, Noughty was the first natural haircare brand to be awarded the Leaping Bunny Certification by Cruelty Free International

enhance your curly locks with vegan haircare

Not only is Noughty a vegan haircare brand, but they also put a focus on sustainability. In 2020, the brand switched their packaging to part bio-plastic (this is plastic made from sugarcane!) and part post consumer recycled plastic. The sugarcane is a sustainable resource and the farms in Brazil ethically employ locals, supporting the local communities. Whether you’re after vegan haircare for curly locks, or are looking for a conditioner to rescue your damaged hair, Noughty have a formula for you!

Umberto Giannini

Umberto Giannini vegan haircare products were established in 1998, and from day 1 they have been dedicated to being 100% vegan and cruelty-free. Claire Shread, co-founder, states that the brand aims to bring vegan haircare to the “mass market in an accessible and affordable way.” They do this by putting people and the planet ahead of profits. The brand is a certified B Corp, meaning they must reach specific high standards in the realms of environmental performance, and balancing purpose and profit.

vegan and cruelty-free haircare

When delving into Umberto Giannini’s vegan haircare products, you’ll discover a range of curly hair products, as well as shampoos, conditioners, and hair masks for all hair types.


Ethique is a plastic-free beauty brand, with a wonderful range of vegan haircare and skincare products. Founder Brianne, created the brand out of a frustration for the amount of waste produced by the cosmetics industry. After she discovered that up to 95% of a conditioner can be made from water, she set about creating plastic-free and vegan shampoo bars, with the first being sold in 2021. The brand prides itself on its strong ethics, so will never use animal derived products. In addition to this, since March 2021, Ethique has been a climate positive brand, offsetting 120% of their net carbon emissions. They are also another B Corp certified brand. 

plastic free vegan haircare options

The ingredients used in Ethique’s formulations are naturally derived and biodegradable, meaning they are safe for use in the natural environment - should you fancy a dip in your local stream! With their guides on how to use their vegan haircare products, you’ll be enjoying your unique shampoo and conditioner bars in no time!


Founded in 2001 in sunny California, Pureology creates vegan haircare products for colour-treated hair. They focus on high-performance, salon-quality products that care for the planet and animals at the same time. Every single product is vegan and they never test on animals. In addition to this, their formulas are also paraben, silicone, and sulphate-free, leaving you with luscious locks. For those who have coloured hair, Pureology’s range of sulphate-free shampoos, leave-in conditioners, and heat protectants are the perfect vegan haircare formulas.

leave your locks feeling salon fresh with vegan haircare

Love Beauty and Planet

It’s all in the name with Love Beauty and Planet. This vegan haircare brand began with a group of like-minded people who thought that looking good and doing good should come hand in hand. Their vegan formulations use naturally derived ingredients to make your tresses look fabulous! Their bottles are made from 100% recycled materials and are also recyclable. Whether you’re looking for a dry shampoo to travel with, or vegan shampoo bar, Love Beauty and Planet can help you on your journey to beautiful locks.

vegan haircare with 100% recycled packaging


Aveda is a well known vegan haircare brand that was founded in 1978! Founder, Horst Rechelbacher was inspired by the Indian practice of Ayurveda, and created his first clove shampoo in his kitchen sink with the help of Ayurvedic doctors. Since 2019, all products manufactured are 100% vegan, and since January 2021 all products on shelves have been vegan. The brand is focused on being as environmentally responsible as possible, with products being manufactured using 100% wind power! Aveda is cruelty free and like to call themselves ‘people-tested.’ 

treat your tresses to vegan haircare

If you’re in search of vegan haircare products, Aveda has you covered. From vegan shampoos, hair oils, and hair masks, your crowning glory will be looking its best!


A vegan haircare brand with ethics at its core is Cocunat. With animals as office colleagues, Cocunat has a philosophy that is completely against animal cruelty. This means that Cocunat’s vegan haircare and skincare products are never test on animals. The brand also coined the term ‘toxic free’ in 2013, only using ingredients that have been scientifically proven to be safe for both people and the planet! With products formulated for oily hair, dry and damaged hair, and curly hair, you’ll find a formula to solve all your hair needs!


enjoy toxin free vegan haircare

What is the Future of Vegan Haircare?

Veganism has been on the rise for a number of years, with 6% of US consumers identifying as vegan in 2021 - this is a 500% increase compared to 2014 statistics! There are many reasons people adopt this lifestyle, from animal welfare, to protecting the planet, veganism is here to stay. The rise in people not consuming animal derived products means there is more demand for vegan haircare products, and for many it is a deciding factor in purchasing. This could lead to many brands creating vegan product lines, if not becoming entirely vegan.